Stack Architect

TikTok vs. Meta ROAS Bridge Calculator

Comparing TikTok ROAS to Meta ROAS directly is like comparing apples to oranges — their attribution windows are fundamentally different. This tool normalises both to a true blended picture.

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Frequently asked questions

Why are TikTok and Meta ROAS not directly comparable?
Each platform uses different attribution windows and counting methods. Meta's 7-day click + 1-day view window will almost always show higher ROAS than TikTok's default because it credits more assists. Normalising to a consistent window reveals the true performance gap.
Which has better ROAS — TikTok or Meta in 2026?
It varies significantly by product category. Fashion, beauty, and impulse-buy products typically see stronger TikTok performance. Higher-consideration products (furniture, B2B) generally perform better on Meta.